OUR MISSION IS TO
ELIMINATE GUESSWORK, UNCERTAINTY, AND CONFUSION

As a proudly New Zealand-owned and operated business, we are committed to empowering you to make an informed and confident purchase.
With our curated collection, only expertly cut diamonds take centre stage.
We have simplified your decision-making process by offering you a streamlined range: choose your preferred shape, with just three colour options, two cut grades, and four clarity grades to choose from.
Removing unnecessary complexity, making it easier for you to find the perfect diamond to suit your style, needs and budget.


Featured Diamonds Starting Prices

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Lab-grown – no difference except the price tag

It’s time to break free from unattainable prices and embrace the brilliance of lab-grown diamonds.

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Why choose Lab Grown?

The only difference between lab-grown and mined diamonds is their origin. Both possess a 100% carbon crystal structure, a 10/10 rating on the Mohs hardness scale, and a refractive index of 2.42.
What does all that mean? Same lustre and sparkle for less.

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  • WHY IS CUT SO IMPORTANT?

    CUT should be your first consideration regardless of the shape of the diamond, we only curate 'Ideal' and 'Excellent' cut grades.

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  • WHAT ARE THE FOUR C’S

    Cut, colour, clarity, and carat. However, there is more to know beyond these four factors.

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  • COLOURED DIAMONDS

    Found in a captivating range of hues, with pink being particularly popular, discover our range of coloured diamonds.

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