Why is the cut of the utmost importance?

INTRODUCING THE IDEAL BRILLIANT CUT
Back in 1919, the brilliant mind of Marcel Tolkowsky unveiled the ‘ideal cut’, proving that precise angles and facets can unlock a diamond’s full potential.

We’re very grateful to Marcel. Why? It’s simple: we’re obsessed with cut perfection, too.

Whether it’s a classic round or a fancy shape, our cuts defy expectations and capture light like no other. They’re the darlings of diamond experts, renowned for their unrivalled brilliance and fiery allure.

WHY WE CONSIDER CUT TO BE OF THE UTMOST IMPORTANCE
Regardless of the shape of the diamond, the quality of its cut is of the utmost importance, as this creates what the eye sees most of all.
The captivating flashes of dispersed colour from these diamonds result from absolute precision cutting of carefully calculated proportions and fact angles.

This is why we curate our selection to only include Ideal and Excellent cut grades.

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