ELIMINATING GUESSWORK, UNCERTAINTY AND CONFUSION. 

Our goal is simply to help you make an informed decision. With only the finest diamonds to choose from, you really cannot make a bad decision. However if you need assistance please reach out, we are here help. T+64 9 524 8440 

THE ABSOLUTE IMPORTANCE OF CUT
Regardless of the diamond shape, cut is of the utmost importance, which is why you'll find only diamonds with ideal and Excellent cut grades.
Our selection is continually updated under the following strict criteria, so you can be assured your diamond will glow with scintillation, fire, and brilliance.

OUR DIAMONDS ALWAYS MEET THE FOLLOWING CRITERIA

• Cut Ideal and Excellent
• Colour D to F
• Clarity FL to VS2
• Carat size 1.00ct to 10.00ct+
• Fluorescence Nil, faint
• Each with a video and an image
• Independently Certified by IGI, GIA or HRD

HOW TO CHOOSE YOUR COLOUR
When considering a white diamond, the colour grading system describes the degree of colourlessness. Starting at D (with the least colour) through to Z, which is intense yellow. Many of these diamond colour distinctions are so subtle they are invisible to the untrained eye, such as the colour difference between D and E, for example. However, these distinctions will make a difference to the diamond’s price.

Given the incredible value-for-money lab-grown diamonds offer, there really is no point considering a stone from I through V.
The only exception to this rule is for those looking for a yellow diamond, in which case view our range of yellow diamonds here.

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Credit GIA https://cdn.shopify.com/s/files/1/0555/3045/5343/files/Gia_colour_visualising_600x600_b93f0be0-8453-4a10-b7b2-6f3e327ef158.webp?v=1689805899